Jan 11
13
Last month we talked about what to test with Ad Text , and mentioned one element you can test in your ads: the display URL. In that post we outlined a few different possible display URL approaches you could take (in this example we’re bidding on the term personalized gifts): Different Display URL – The display URL can sometimes have a non-trivial impact on click-through rate and ultimately conversions.
Original post:
Ad Text Display URL – What to Test